Real coaching, a plan you'll actually stick to, and regulated advice from Equity & General when a decision needs it. No jargon, no judgement, no products pushed.
A £150 standing order, the day after payday. Agreed with your coach — not a list of twelve things.
Start with the free Financial Freedom Score and go at your own pace — lots of people only ever use the free parts, and that's fine. Every price is shown up front, there are no subscriptions you didn't ask for, and you never have to give us the same information twice.
Eight areas, twenty-two questions, seven minutes. One honest picture of where you stand — and the area to deal with first.
An income & expenditure review: what is genuinely affordable, and your survival budget. The optional 45-minute coaching session is £39 — waived for Buzz Accounting clients.
The written plan: your full picture, goals with dates against them, and a 90-day action plan you can actually follow.
Lifetime cashflow modelling. Retire earlier, drop a day a week, sell the business — tested before you commit.
Reviews, accountability and a coach who notices — the part that decides whether the plan gets done. No minimum term.
Not a stop on the ladder — a moment that can happen at any point. When a decision needs a personal regulated recommendation, Equity & General (FCA 474163) give it, your fact-find travels with you, and your coach stays involved before, during and after. If you become E&G's client they pay Buzz a commission — you're told before, never after, and it's always optional.
Most of the time what helps is coaching — someone who knows your numbers, asks the awkward question and holds you to what you said you would do. Sometimes life serves up a bigger decision, and the right help changes with it.
Cashflow modelling sounds technical. In practice it is one picture of your money across the whole of your life — and a way of testing the decisions you are already turning over at two in the morning.
Not the age on a pension statement — the age your own numbers support.
Built up from what you actually spend, not a rule of thumb.
Four days instead of five, and what that costs over twenty years.
What the proceeds would need to be, and what they would buy you.
University, a deposit, a wedding — modelled alongside your own retirement.
How long the plan holds, and what the first thing to give would be.
A figure rather than a feeling.
The three or four changes that move the picture — usually not the ones people expect.
Owners spend years building something valuable and never work out what it is supposed to do for them personally. The business plan is detailed. The personal plan is a hope that it all works out at the end.
Coaching joins the two up: what you need to take out of the business to live the life you want, what the business would have to be worth, and what selling or stepping back would actually mean for you the following Monday.
Need a specialist? You already have one — Buzz Accounting for tax and accounts, Buzz Coaching for the business itself, Buzz Legal for the legal side.
Your money coach helps you understand your money, set goals, build a plan and stick to it. Coaching is not regulated financial advice, and it never includes a recommendation about a specific pension, fund, policy or provider.
A financial adviser gives you that personal regulated recommendation and implements it. For Buzz clients that is Equity & General, authorised and regulated by the FCA (No. 474163) — and your coach stays involved before, during and after, with your information travelling with you.
Not sure which you need? Read the plain-English guide →
Technology organises the information, shows you the bigger picture and keeps your plan moving. Your coach provides the understanding, challenge and accountability that software can't.
No app has ever noticed that the savings target keeps slipping for a reason that has nothing to do with the savings target — or asked the question you've been avoiding for a year. That's a person's job here, and it stays one.
Coaching is not regulated financial advice, and the difference is the whole basis of what we do. What a coach does is show you where your money actually goes, turn vague goals into figures with dates on them, and hold you to the actions you agreed. What coaching never includes is a personal recommendation about a regulated product — no pension, fund, mortgage, protection policy or debt solution. If your question is "which pension" or "should I transfer this", that is regulated advice: we stop, say so, and can introduce you to Equity & General, who are authorised to give it. Your fact-find goes with you, so nobody charges you twice to gather the same information.
Every price is on this page, and none of it is quoted after a discovery call. The Financial Freedom Score is free — 22 questions, about seven minutes. The Financial Healthcheck is free too; the optional 45-minute session with a money coach to work through it is £39, and we waive that for Buzz Accounting clients. The Financial Roadmap is £299 one-off, whether or not you are a Buzz Accounting client. The Life Plan, which is the lifetime cashflow modelling, is £750. Ongoing coaching is £39 or £69 a month depending on how much time and support you want, with no minimum term. You can stop anywhere on that list — plenty of people take the free score, do the one thing it suggests and never pay us anything.
A 45-minute session with a coach after your free Healthcheck, and your real bank data sorted before it. You connect your accounts read-only, which takes about two minutes, and several months of transactions are categorised into four numbers: committed, living, lifestyle and saving. A coach goes through that categorisation by hand before you see it, because automatic sorting always gets a few things wrong. In the session we work through those four numbers and agree one action with a date on it, not a list of twelve. You leave with your figures written down. It is deliberately a small piece of work — two minutes to connect, a few days to prepare and book, 45 minutes to talk.
Coaching fees are what you pay us, and there is one thing to be straight about. If we introduce you to Equity & General and you become their client, E&G pay Buzz a commission. You are told that before the introduction, never after, and the introduction is always optional — you are free to take the same information to any adviser you choose. It is worth saying why we raise it unprompted. A business paid by providers has an incentive to find you a product; ours is to be useful enough that you come back or tell someone. Sometimes useful means telling you to spend nothing at all: if the answer is a standing order you can set up tonight, that is what you will be told.
Probably not, and you should not wait for us. If you are missing payments, using credit to cover food or bills, or hearing from creditors, free specialist debt help is faster and better than anything we sell. StepChange and National Debtline are free, independent and specialist: they negotiate with creditors and arrange formal debt solutions, none of which we do or are permitted to advise on. Go to them first. Coaching earns its place afterwards, when the immediate pressure is off and the question becomes how to stop it happening again — or when you can pay everything but genuinely cannot see where the money goes. We would rather send you somewhere better than take £39 for the wrong service.
Yes, and the connection can only ever read. You sign in on your own bank's website, so your login details never touch us, and the access granted is read-only — nobody at Buzz can move money, set up a payment or change anything in your account. Only your coach sees the transactions, so they can prepare for your session. Disconnect in one click and the transaction data goes with it, and you can also revoke it from your bank's own app. The link runs through an FCA-authorised open banking provider; coaching data is stored in Supabase, encrypted in transit and at rest, processed in the EU. We do not sell data and run no advertising trackers. Detail is in the privacy notice.
Andy Jackson and Peter Allen, who founded Buzz. Peter is Finance Director, licensed by the AAT, and has spent more than twenty years in finance — budgeting, cashflow and the practical side of the numbers. Andy is Operations Director, built Buzz Accounting, and reads every Financial Freedom Score result personally rather than leaving it to an autoresponder. Neither is a regulated financial adviser and neither pretends to be, which is exactly why product decisions go to an authorised firm such as Equity & General instead. Between them they have spent most of their working lives looking at other people's finances, which mostly means very little you show them will be a surprise. More about us.
That is the normal starting position, not the exception. Nobody arrives with tidy paperwork — a Roadmap fact-find routinely starts with two untraced pensions, a direct debit going somewhere nobody can identify and a rough guess at the mortgage rate. Working out what is missing is part of the job, not a condition of starting. There is no judgement in the lifestyle number either; it is simply where habits show up. If you would rather not talk to anyone yet, start with the Financial Freedom Score: it is free, entirely self-rated, and nothing is pulled from your bank, checked against a database or added to your credit file.
Twenty-two questions, about seven minutes, one honest picture of where your money stands — and the one thing worth doing first. No product recommendation, and no sales call dressed up as a review.
Buzz Money Coach provides financial coaching and planning. Coaching is not regulated financial advice. Coaching helps you understand your money, set goals, build a plan and act on it. It never includes a personal recommendation about a regulated product.
Buzz Money Coach is a trading style of Buzz Money Ltd, registered in England and Wales. Buzz Financial Services is a trading style of the same company. Buzz Money Ltd is not authorised or regulated by the Financial Conduct Authority and does not give regulated financial advice.
Regulated advice is provided by Equity & General. Equity and General Financial Services Limited, company number 03314593, is authorised and regulated by the Financial Conduct Authority, firm reference number 474163. You can check them, or any firm, on the Financial Services Register at register.fca.org.uk.
Buzz Financial Services is the Buzz-side name for that relationship. It is how we introduce you and stay alongside you afterwards. It is not the firm giving the advice, and it is not yet trading.
Equity & General pay Buzz a commission if a client we introduce becomes a client of theirs. You are told this before any introduction is made, never afterwards, and every introduction is optional — you are free to take your information to any adviser you choose.
Buzz Money Coach does not recommend specific regulated products, providers, investments or funds, and does not advise on debt solutions or negotiate with creditors. If you are in debt difficulty, StepChange and National Debtline offer free, independent, specialist help and are the right first call. For free, government-backed guidance on any money topic, MoneyHelper is open to everyone.
This website is for information only and does not constitute financial advice.